Monday, October 28, 2013

Logo Design - Working with Typography


Typography Exercise - Your Name and Personality in Text
Type your first and last name in a variety of ways, arriving finally at five designs that visually convey your personality.
This exercise will help you integrate creative use of typography with your logo sketches.
After you have completed this assignment begin using these ideas into your logo ideas.
 

1. Using Adobe PhotoShop, on one page create an 8.5x11 inch layout in which your name (first and last, with middle name optional) is displayed 30 times, each time using a different typeface (font), sizing each at 16-24 points.
 
2. On a second page record three to five adjectives or brief phrases that describe your personality. Using the rest of the same page, make five designs for your name using typefaces that express your personality or spirit especially well.  

Give careful consideration to the positive and negative shapes within and between the letters. Make the proportions, textures, values, and directions of the letters important to each design. You are free to alter the look of your name by varying typefaces, weights, color, pattern, background color or texture, direction of the letters, and different sizes -- within any line of text.

3. On a third page create 3 design ideas that you could use in your logo.


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